Privacy Policy
Effective date: 30 June 2026 · Last updated: 30 June 2026
Overview
This Privacy Policy explains how Purple Peppercorn Pty Ltd (ABN 35 698 539 123), operating under the registered business name Amperly, collects, uses, stores, and protects your personal information when you use the Amperly platform at amperly.com.au.
We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Our platform is designed and operated in Australia, and all data is hosted within Australia.
Who we are
Legal entity: Purple Peppercorn Pty Ltd
ABN: 35 698 539 123
Business name: Amperly
Registered address: Sydney, NSW, Australia
Privacy contact: privacy@amperly.com.au
What we collect
Information you provide directly
- Account information: display name, email address, date of birth (18+ verification), password hash
- Profile information: location (suburb, state, postcode), bio, interests, profile photos
- Content: messages sent in rooms or direct messages, stories you post, and any content you upload
- Payment information: for Plus subscriptions or one-time purchases, processed directly by Stripe. We do not store card numbers — Stripe holds payment credentials under their own PCI-DSS certification
- Communications: emails you send to our support or privacy team
Information collected automatically
- Usage data: pages visited, rooms joined, features used, session duration — collected via Google Analytics 4 with IP anonymisation enabled
- Device information: browser type, operating system, screen size — used for product improvement only
- Connection data: anonymised IP address (not stored in identifiable form)
Information we do not collect
- Precise GPS location — we use suburb-level location entered by you, not device GPS
- Contacts from your phone or device
- Biometric data of any kind
- Sensitive information (race, religion, health, sexual orientation) unless you choose to share it in a room or profile
How we use your information
We use your personal information only for purposes directly related to providing the Amperly service:
- Creating and managing your account
- Displaying your profile to other verified members
- Enabling real-time conversation in rooms and direct messages
- Calculating approximate distance between users (using suburb-level coordinates via Haversine formula)
- Processing payments for Plus subscriptions and one-time purchases via Stripe
- Sending transactional emails (account verification, password reset, payment receipts)
- Sending platform notifications (new messages, story replies) — only if you have opted in
- Sending marketing emails — only if you expressly opted in during sign-up, in compliance with the Spam Act 2003 (Cth). You can unsubscribe at any time.
- Improving the platform through anonymised analytics data
- Investigating safety and abuse reports
- Complying with legal obligations
Where your data is stored
ap-southeast-2 (Sydney) region exclusively.
This means your data is subject to Australian law at all times. We have not entered into any cross-border data transfer arrangements.
How long we keep your data
- Active accounts: we retain your personal information for as long as your account remains active
- Account deletion: when you delete your account, we delete your personal information within 30 days, except where we are legally required to retain certain records
- Messages: room messages are retained for 90 days after posting, then deleted. Direct messages are retained until either party deletes the conversation
- Stories: automatically deleted 24 hours after posting
- Payment records: retained for 7 years as required by Australian tax law
- Safety and abuse records: records related to account suspensions or bans may be retained for up to 3 years to prevent re-registration
Your rights
Under the Privacy Act 1988 and the Australian Privacy Principles, you have the right to:
- Access: request a copy of the personal information we hold about you
- Correction: request correction of inaccurate or incomplete personal information
- Deletion: request deletion of your personal information (subject to our legal obligations)
- Opt-out: withdraw consent for marketing communications at any time
- Complaint: lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au
To exercise any of these rights, contact us at privacy@amperly.com.au. We will respond within 30 days as required by the Privacy Act.
Most requests can also be handled directly through your account settings — you can edit or delete your profile, download your data, and close your account without contacting us.
Children and minors
If you believe a person under 18 has created an account, please contact us immediately at safety@amperly.com.au. We will investigate and remove the account within 24 hours of a verified report.
Changes to this policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by:
- Email to the address associated with your account, at least 14 days before the change takes effect
- A notice displayed prominently on the platform
Continued use of Amperly after the effective date of any change constitutes acceptance of the updated policy. If you do not agree with a change, you may close your account before the effective date.
Contact us
For any privacy-related question, request, or complaint:
Email: privacy@amperly.com.au
Entity: Purple Peppercorn Pty Ltd (ABN 35 698 539 123)
Trading as: Amperly
Location: Sydney, NSW, Australia
Response time: within 30 days (Privacy Act requirement)
If we are unable to resolve your concern, you may contact the Office of the Australian Information Commissioner (OAIC):